It's no secret that good marketing is key to a successful business, but what if your marketing is actually repelling potential customers? 

When your marketing is based on agitating pain points instead of identifying those pain points with empathy with potential customers, you're likely using a confrontational style of marketing. 

Empathetic marketing is a much more effective way to attract customers and make sales. By using an understanding and compassionate approach, you'll create a connection with potential buyers that will encourage them to do business with you.

This episode will help you identify if your marketing is repelling potential customers and how to start the shift to an empathetic approach.

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