05.13.2016 - By Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist
Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and raves about the coming collapse in broadcast TV advertising...despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.