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Is your MMM lying to you? Michael Kaminsky talks validation.
Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling.
Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).
▶️ Watch this episode on YouTube
Links from the show:
Recast
Michael on Twitter
Michael on LinkedIn
View all episodes
By Jim Gianoglio, Simon Poulton
5
44 ratings
Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling.
Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).
▶️ Watch this episode on YouTube
Links from the show:
Recast
Michael on Twitter
Michael on LinkedIn
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