In this episode of Corp Eh! Diem, we sit down with seasoned entrepreneur Geoff Best to explore the personal side of entrepreneurship. From a career in banking to launching a virtual law firm and even a barbershop, Geoff shares how pivotal life moments—like the 2008 financial crisis—pushed him toward building businesses aligned with his unique abilities. He dives into the idea that success in business isn’t just about passion or market fit, but about understanding what you’re truly good at and enjoy doing.  

Geoff also introduces “Frank – The Straight Goods,” a tool he created to help founders assess not just whether a business idea is viable, but whether it fits them. Drawing on years of experience, Geoff developed Frank as a way to avoid the common trap of ending up in “entrepreneurial jail”—running a business that no longer serves you. 

Frank's Website

Geoff's LinkedIn

CorpDiem's Website