About This Episode

Do you believe your personal brand is holding you back from scaling your online consulting or coaching business? Breanne and Jill are here to bust that myth! They discuss some of the common underlying fears that may be holding you back and what really drives customers to buy from you (guess what, it’s not your personal brand!). Find out how you can scale your personal brand while delivering results people will invest on this episode of the Visionary CEO Podcast.

Read More

• 5 Myths About Scaling A Personal Brand (For Coaches & Consultants)
• Episode Transcript

Key Takeaways

• [2:01] The first myth that Breanne and Jill want to bust this season is that having a personal brand means you need to be involved at every level or people won’t want to work with you, therefore you won’t be able to scale your business.
• [6:19] M Shannon Hernandez joins the conversation to share her experience busting this myth. She is the founder of The Confident Expert Program and the creator of the Content Personality Wheel.
• [8:10] Tackling the fears and other stories that are going on underneath that are holding you back.
• [15:57] Why do people buy from you in the first place? Not for your personal brand, they invest in you for results.
• [19:15] If you can get your process down to steps and a framework, you'll be able to scale your personal brand.
• [24:57] Spend less time talking about you and more time talking about the result and why it matters and how it's going to impact their life.
• [29:33] Join Breanne and Jill next week as they bust another myth!

Mentioned in This Episode

• https://mshannonhernandez.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.