In today’s episode of My Podcast Story, I sat down with Shane Jacob from the Stable Parenting Podcast. We dove into his journey of rebranding from a super-niche “Horsemanship Journey” to a broader, more impactful show focused on parenting, using lessons learned from working with horses. Shane opened up about the challenges of pivoting his podcast and business, what goes into a successful podcast workflow, and why sticking with it for the long haul really matters. We got real about the numbers—why downloads aren’t everything—and how the true value often comes from connecting with just a handful of listeners in a meaningful way. I hope this episode encourages you to be patient with your own podcast journey, stay consistent, and remember that growth can come in unexpected ways. Thanks for tuning in, and keep showing up for your story!

If you want to learn more about Shane, his podcast, or get parenting tips, head to stablelivingcoaching. You can also sign up for his free weekly video—usually just a quick 2-4 minute watch packed with value. And don’t forget to check out the Stable Parenting Podcast on your favorite platform!

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Chapters

00:00 - The Surprising Metric Guiding Our Podcast Future

01:21 - Meet Shane: From Addiction to Stable Parenting

02:09 - How Horses Inspired a Life-Changing Mission

03:19 - Behind the Scenes: The Team Powering the Podcast

04:18 - Why Consistency Wins in Podcasting

05:41 - The Two-Year Commitment: Will It Pay Off?

07:33 - Competing With 250,000+ Podcasts: Our Strategy

08:01 - Building a Show That Actually Matters

08:14 - From ‘Horsemanship Journey’ to ‘Stable Parenting’

11:24 - “I Caused a Lot of Pain”: Shane’s Raw Confession

12:35 - The Mission: Helping Parents and Teens Heal

13:33 - Horses & Parenting—Lessons You’ll Never Forget

14:19 - The Branding Struggle: Why We Had to Rebrand

16:41 - The One Mistake Costing Us New Listeners

17:15 - The Lead Magnet Secret Every Podcaster Needs

18:41 - The Hidden Costs of Rebranding

20:18 - Lost Links, Broken Paths: The Risks of Change

21:41 - Why Shane Almost Didn’t Rebrand—And What Changed

23:22 - The Power of Owning Your Web Traffic

24:03 - Have I Really Helped My Listeners?

25:14 - The Long Game: Leads, Patience, and Persistence

27:45 - The Magic Moment: A Fan in the Dentist Office

29:31 - “It Wasn’t Congruent”: The Real Rebrand Trigger

33:42 - The Hard Truth About Most Podcasts

35:45 - Managing Expectations vs. Chasing Fame

37:19 - The Real Cost: Time, Team, and Relentless Effort

39:58 - Why Packaging Matters More Than You Think

40:47 - Country Roots, Big Mission: Our Unique Niche

44:33 - Are You Really Competing With Millions?

45:53 - This Is Why Most Podcasters Fail

48:07 - The Surprising Power of Podcast Relationships

53:32 - The Commitment That Can Save Your Podcast

55:26 - The Three Rules Every Podcaster Must Follow

56:05 - Get Inspired: Where to Find Shane’s Best Work