Timothy speaks with Leigh Caldwell, the author of The Psychology of Price and founding partner of the Irrational Agency, about how the brain perceives prices and how to shift it in order to increase your own worth, your business' and product’s value in order to drive growth. cliffcentral.com

Is your Price too Low? with Leigh Caldwell

Timothy Maurice Webster is a 4-time bestselling behavioural psychology author.

The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities.

Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world.

You’ll be escorted to the edge of your brain’s boundaries and discover more of who you are and how you can influence yourself, others and the world.

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Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more of who you are and how you can influence yourself, others and the world.

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Is your Price too Low? with Leigh Caldwell

Is your Price too Low? with Leigh Caldwell