Your brain has default settings wired to keep you from success if used improperly.

One, in particular, is heuristics. Your brain's defense system against wasting energy.

Imagine for a second that I just told you that there is no such thing as a racist or sexist word in the English language. I imagine most people reading this went immediately to words you know to try and argue the point.

But, the more important point is that these words are only offensive because of the story you tell yourself when you hear them. 

Now think about how this one-dimensional thinking could be applied to other areas of your life and business. Could you imagine making snap judgments about a client or an opportunity without more information? Could you then imagine how that might hurt your business?

We have to be rid of this one-dimensional thinking if we want to win big!

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