In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized by buyers, causing your company to get unfairly written off as another “me-too” product.

Listen now to learn:

• Why category jail can keep radically different ideas from gaining attention from customers and investors.
• How the wiring of buyers’ brains can work against you (and what to do about it).
• A powerful method for escaping category jail and helping your startup get a fair evaluation.

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This episode is sponsored by Category Design Advisors and BeTheStage.live