It’s easy to understand why we are so fascinated with technology. In the last decade we’ve seen the rise of the smartphone, the Cloud, and we live in a world that has become increasingly connected. With so much cool stuff, it’s easy to make a mistake when you’re over eager about your own firm’s technology.

Making sure the apps you want actually provide the right solution is not easy. On this episode of the Elementality podcast, Reese and Chad explain how you can make sure your technology is targeted.