We do a lot of research at Redgate Software, often contacting customers or Ambassadors and asking questions, getting feedback, listening to their challenges or criticisms. We take that information and it helps guide us to build the tools that help you in your job.

Recently I watched a call with a customer that uses our famous Toolbelt in their job and has for years. In this case, the call was about the value of Flyway and how that might fit in their organization. The person performed a lot of manual work to deploy code changes, and could see the way in which Flyway helps, but wasn't interested in saving time.

They saw their time as free. I assume their employer felt that way as well.

Read the rest of Is Your Time "Free"?