Search is shifting from click-based SEO to AI-driven AEO and GEO, demanding authoritative, conversational answers. Join Dan Tomaszewski and Pete Busam to learn how to adapt your MSP's content to win the vital "zero-click moment" and be surfaced as the trusted source by AI engines like ChatGPT and Google. They break down the necessary pivot: from talking about solutions to focusing on persona-based outcomes and building a citable digital footprint.