A few weeks ago, I did a post about tips for creating and optimizing landing pages. One of the things mentioned was to limit the number of choices and limit the goals you're trying to achieve. Meaning, don't capture the email address and tell them to click a link. The more choices will naturally result in lower conversions for both choices. Limit the number of possible choices. We can extrapolate that same concept out to your entire website and that's what we're going to do in today's post. Read on...