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Is your website your employee of the month?
A college or university website should reflect the organization behind it, and if things are going well, it should act as an employee of the institution itself. However, if there’s a mismatch between operations and the website, it can cause confusion for all stakeholders.
This confusion can lead to problems with on-page content, design, and information architecture. So avoid making promises on the website if you can’t actually fulfill them because of staffing limitations.
Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn
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By Joel Goodman and Kristin Van Dorn
5
11 ratings
A college or university website should reflect the organization behind it, and if things are going well, it should act as an employee of the institution itself. However, if there’s a mismatch between operations and the website, it can cause confusion for all stakeholders.
This confusion can lead to problems with on-page content, design, and information architecture. So avoid making promises on the website if you can’t actually fulfill them because of staffing limitations.
Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn
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