You may have some ideas about what YouTube is, but most people don't fully understand the power and reach of this media platform giant.  YouTube is the second-largest search engine - dwarfing all other search engines besides Google, who owns YouTube.  It's also the second-largest social media platform with a huge user base that covers all demographics.  An insane number of product reviews are watched on YouTube and most users have watched a YouTube video to help them make a purchase decision.

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