In this episode Phil interviews his younger brother and avid motorcycle enthusiast, Isaac. This in a effort to address a major problem that many manufacturers and organizations face: how to attract and keep the younger generation of riders.

Some of the topics include:

- AMA Rider data and Demographics

- Shifts in Motorcycle Culture

- Importance of YouTube

- Community Interest

- Message to Manufacturers

- F1 Drive to Survive

- Track Day Interest

- Adventure Riding

- Motorcycles and Children

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