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Isaiah Improves: How to avoid making soul-less content
Apply this episode’s lessons and sharpen your craft with tools, discussions, and activities in the Create Connected newsletter. Sign up for free at: www.createconnected.com
This episode’s guest is close friend and longtime collaborator Isaiah Colthrust known online as Isaiah Improves. Isaiah’s creativity takes many forms, most notably on his YouTube channel where he documents his journeys of self-improvement while giving his viewers actionable ways to grow along with him.
He’s also a professional in marketing and digital enterprise, graduating with distinction from one of Canada’s most prestigious universities in the field. I’ve been very lucky to regularly pick his brain on how to creatively bring value to different audiences and domains.
Most importantly though, this conversation gives you some of his tremendous insights into hidden opportunities in today’s content landscape, as well as some ways to juggle a prolific creative schedule while also working a demanding day job.
Find Isaiah Improves on:
YouTube: https://www.youtube.com/@IsaiahImproves
Instagram: https://www.instagram.com/isaiahimproves/
Website: https://www.isaiahimproves.com/
Find Jameson Lyon on:
YouTube: https://www.youtube.com/@jamesonlyon
Instagram: https://www.instagram.com/jamesonlyon/
Website: https://www.jamesonlyon.co
Timestamps
(00:00:00) Show intro
(00:01:15) How stock libraries change as they grow
(00:08:10) Native ads indirect effects on trust
(00:13:43) Guerilla marketing and brands leveraging indie creators
(00:15:42) How indie creators can “brand skitch”
(00:23:03) Creating content with soul
(00:30:06) How to warm up for authentic content
(00:32:38) The importance of “being you” in your content
(00:37:50) The Create Connected Newsletter
(00:38:21) Is ChatGPT bad for creativity in the long term?
(00:53:51) Will AI-free be the creator’s new organic?
(00:55:08) Broad industry interest in how creatives will respond to AI?
(00:56:11) How to create while employed full-time
(01:01:41) The importance of intentional sacrifices
(01:05:51) A creator’s need for useful standards
(01:10:54) How to find & follow Isaiah Improves
(01:11:43) Thanks and Wrap-Up
View all episodes
By Jameson LyonApply this episode’s lessons and sharpen your craft with tools, discussions, and activities in the Create Connected newsletter. Sign up for free at: www.createconnected.com
This episode’s guest is close friend and longtime collaborator Isaiah Colthrust known online as Isaiah Improves. Isaiah’s creativity takes many forms, most notably on his YouTube channel where he documents his journeys of self-improvement while giving his viewers actionable ways to grow along with him.
He’s also a professional in marketing and digital enterprise, graduating with distinction from one of Canada’s most prestigious universities in the field. I’ve been very lucky to regularly pick his brain on how to creatively bring value to different audiences and domains.
Most importantly though, this conversation gives you some of his tremendous insights into hidden opportunities in today’s content landscape, as well as some ways to juggle a prolific creative schedule while also working a demanding day job.
Find Isaiah Improves on:
YouTube: https://www.youtube.com/@IsaiahImproves
Instagram: https://www.instagram.com/isaiahimproves/
Website: https://www.isaiahimproves.com/
Find Jameson Lyon on:
YouTube: https://www.youtube.com/@jamesonlyon
Instagram: https://www.instagram.com/jamesonlyon/
Website: https://www.jamesonlyon.co
Timestamps
(00:00:00) Show intro
(00:01:15) How stock libraries change as they grow
(00:08:10) Native ads indirect effects on trust
(00:13:43) Guerilla marketing and brands leveraging indie creators
(00:15:42) How indie creators can “brand skitch”
(00:23:03) Creating content with soul
(00:30:06) How to warm up for authentic content
(00:32:38) The importance of “being you” in your content
(00:37:50) The Create Connected Newsletter
(00:38:21) Is ChatGPT bad for creativity in the long term?
(00:53:51) Will AI-free be the creator’s new organic?
(00:55:08) Broad industry interest in how creatives will respond to AI?
(00:56:11) How to create while employed full-time
(01:01:41) The importance of intentional sacrifices
(01:05:51) A creator’s need for useful standards
(01:10:54) How to find & follow Isaiah Improves
(01:11:43) Thanks and Wrap-Up