Barcelona is a city where history, creativity, and innovation collide. While thousands gather each year for ISE, the city itself offers just as much inspiration as what’s happening on the show floor. Here are three things you truly can’t miss while you’re in Barcelona.

First, La Sagrada Família. Gaudí’s unfinished masterpiece is more than an iconic landmark—it’s a reminder of what happens when vision, craft, and ambition come together over time. From its soaring towers to its intricate details, it sets the tone for a city built on bold ideas.

Next, Park Güell, another Gaudí gem that blends architecture, color, and nature into an unforgettable experience. The mosaics, textures, and organic shapes make it clear why Barcelona is a global center of design and creativity.

Finally, the future of AV lives at ISE, and this year it’s on display at Aurora Multimedia’s Booth 5E700. From the ReAX Room to SmartSpeak™ solutions, Aurora is showcasing touchless control, intelligent automation, and technology built for real-world spaces—not demos, but deployments.

Whether you’re exploring the city or the show floor, Barcelona delivers inspiration at every turn. Ready to see it in action? Visit Aurora Multimedia at Booth 5E700.