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ISEs3 Ep1: Scott Santucci Pt1 - Before the Sales Enablement Society
Episode 64: ISE Season 3#1: BSES
Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home for the ISE Podcast and related resources for Sales Enablement #Orchestrators, including Sales Enablement Society history.
It is the week of the seventh anniversary of the official signing of the SES into reality by the ~100 Fore-founders in Palm Beach, November of 2016. We begin ISE Season 3 with a focus on "Before the SES ...and how it almost didn't exist" with SPECIAL GUEST Sales Enablement Society Founding Father Scott Santucci himself.
- Was Sales *Enablement* the first choice, or were there a few left marked through on the the whiteboard?
- What HEROic role did the four days of Scott and Brian Lambert's Forrester Sales Enablement Conferences play?
- Would the Sales Enablement Society have even become a thing if Jill Rowley didn't engage a cynical Scott in a Social Media challenge centered around Tiffani Bova, with a few extra nudges from across the pond thanks to Tamara Schenk?
- The significance of Lisa Pintner not just letting Scott sulk in a corner at the happy hour?
- How do you create a forum that fosters creative conflict and to challenge each other in a positive way?
- What was the role of vendors including Corporate Visions (@Jody Kavanaugh and Tim Riesterer,) SAVO Group (now part of Seismic) and @iCentera (Craig Nelson)?
- What came into reality of the intersections of Sheevaun Thatcher, CPC, Jill Guardia (she/her), and Daniel West introducing Scott to @Jim Ninivaggi?
- ...with involvement of key players like Walter Pollard, Carol Sustala, Mike Kunkle, Lee Levitt)
- How long did it take Rahul Gupta to come up with the SES Lion brand marketing package and approach?
And THOSE questions don't even yet have us to the Palm Beach MEETING! Enjoy part one! Part two coming soon...
Mentioned in this episode:
ISE Listeners Get 30% Off of GTM AI Academy!
GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team.
Don't get tangled up in all of the random vendor driven offerings in your feed.
Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt
Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically.
Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing.
You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens.
Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!
Brought To You By GTM AI Academy - 30% Off for ISE!
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By Scott Santucci, Brian Lambert, Erich Starrett
4.6
2121 ratings
Episode 64: ISE Season 3#1: BSES
Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home for the ISE Podcast and related resources for Sales Enablement #Orchestrators, including Sales Enablement Society history.
It is the week of the seventh anniversary of the official signing of the SES into reality by the ~100 Fore-founders in Palm Beach, November of 2016. We begin ISE Season 3 with a focus on "Before the SES ...and how it almost didn't exist" with SPECIAL GUEST Sales Enablement Society Founding Father Scott Santucci himself.
- Was Sales *Enablement* the first choice, or were there a few left marked through on the the whiteboard?
- What HEROic role did the four days of Scott and Brian Lambert's Forrester Sales Enablement Conferences play?
- Would the Sales Enablement Society have even become a thing if Jill Rowley didn't engage a cynical Scott in a Social Media challenge centered around Tiffani Bova, with a few extra nudges from across the pond thanks to Tamara Schenk?
- The significance of Lisa Pintner not just letting Scott sulk in a corner at the happy hour?
- How do you create a forum that fosters creative conflict and to challenge each other in a positive way?
- What was the role of vendors including Corporate Visions (@Jody Kavanaugh and Tim Riesterer,) SAVO Group (now part of Seismic) and @iCentera (Craig Nelson)?
- What came into reality of the intersections of Sheevaun Thatcher, CPC, Jill Guardia (she/her), and Daniel West introducing Scott to @Jim Ninivaggi?
- ...with involvement of key players like Walter Pollard, Carol Sustala, Mike Kunkle, Lee Levitt)
- How long did it take Rahul Gupta to come up with the SES Lion brand marketing package and approach?
And THOSE questions don't even yet have us to the Palm Beach MEETING! Enjoy part one! Part two coming soon...
Mentioned in this episode:
ISE Listeners Get 30% Off of GTM AI Academy!
GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team.
Don't get tangled up in all of the random vendor driven offerings in your feed.
Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt
Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically.
Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing.
You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens.
Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!
Brought To You By GTM AI Academy - 30% Off for ISE!