Ish Verduzco was born and raised in Los Angeles. He spent a portion of his career in the Bay Area working for LinkedIn for a number of years, before returning to Los Angeles and taking a role with Snap Inc., providers of the messaging app Snapchat. Ish has been passionate about DJing since young and launched startups in that arena. He has also been a fan of marketing and helping people achieve their objectives. In support of those ideals, he released a book entitled, "How Successful People Get Ish Done". Most recently he has become Director of Growth & Marketing at Crave It, a social app for food lovers.