Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.

From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisions. As she flips sponsorships from dusty handshakes to real-time, tech-enabled solutions, we talk about how old marketing tactics just don’t cut it anymore, and why the future of sponsorship is all about data-driven relationships.

We also discuss how Ishveen’s platform doesn’t just connect brands with athletes—it empowers marketers by breaking down silos, streamlining the process, and ensuring that data is shared across teams to make every deal smarter. It’s not just about a partnership; it’s about creating a cohesive, powerful marketing strategy that works across all channels.

A huge thank you to our sponsors, Troutman Amin LLP, Rebrand, and Incremental.com, who support the show and make all of this possible. Troutman Amin LLP keeps your business safe with top-notch legal advice, Rebrand helps you craft brands that are unforgettable, and Incremental.com drives growth with cutting-edge data solutions.

Stay bold, stay curious, and know more than you did yesterday. Hit subscribe, check out the episode, and join us as we continue to disrupt the marketing world with no apologies.