<p>Isobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.</p>

Isobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.

Isobel Sita-Lumsden – From B2C to B2B

43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. 

In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation

43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. 

If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.

Business

Entrepreneurship

Marketing

Careers

43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.

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Isobel Sita-Lumsden – From B2C to B2B

Isobel Sita-Lumsden – From B2C to B2B