Lots of crises can be prevented when they're in the issues phase through good communication, leadership, and management.
Earlier this year, I attended a webinar hosted by today's guest, Frankie Gould, on issues management and communication. Plus, I've known Frankie for years through the Association for Communications Excellence, and have always enjoyed her wisdom and experience she shares. 
Frankie is the vice president for strategic communications and outreach for the Louisiana State University Ag Center.