In the first of a three part interview, bee experts Simon Mulvany and Ben Moore compare Australia's honey bee industry with those in Europe and New Zealand. They discuss the big problems caused by the varroa mite and welcome the banning of neonicotinoids, which are widely-used insecticides deadly to bees. Both Simon and Ben are firm believers that social media can be pivotal in raising awareness of the serious dangers facing bees and those who depend on them around the world.