Issues In Your Business from a CFO's Perspective- Part 3  - Belk on Business - Episode 101  

1) Where to invest cash to increase revenue?

- Cost per lead

- Invest in infrastructure (point of sale system to increase efficiency)

- Invest in developing your people to increase knowledge, efficiency and improve problem solving skills

- Sales training

2) Pathway to obtain more money to invest in growth? How much is needed?

- Operational costs low, sales up, cash flow strong – indicator for scaling

- Business line of credit vs equity investors vs venture capital – investors can bring connections and advice in addition to cash

- Break even analysis to determine cash needs

3) Scenarios

- What if scenarios to determine how decisions can impact budget, revenue and expenses, scaling, refinance or sell, market opportunities, scaling opportunities

4) How do you get customers?

- Referrals, network, more from existing customers (retention), partner with other businesses, online presence (website, SEO), content production and distribution, community

5) What does it cost to service customers?

6) What are operational and fixed costs

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