We had Issy Chambury (Founder at BE CONTENT) on Ventures to break down how her year-old agency is beating industry giants at their own game. "We achieved the highest organic reach for a campaign L'Oreal had ever achieved to date - and we're competing against agencies much larger than us." "Everyone is so different, but it is just having an eye for content and understanding what their audience is looking for." "What everyone wants to talk about is just her [AI influencer Mia Zello] - she didn't even attend but is stealing the show.""We're not necessarily looking to top chefs anymore. We're looking for very niche creators that are experts in what they're posting." You can watch the full conversation with Issy on today's show.