Today, we continue our three-part series highlighting winners of the prestigious Halo Awards—North America’s highest honor for CSR and cause marketing, awarded at the 2018 Engage for Good Annual Conference.

We speak to OkCupid about their Halo Award-winning social media campaign #IStandWithPP, that helped users of their dating app make more love connections while starting conversations about sexual health, raising awareness of Planned Parenthood’s mission, and $100,000 for their cause.

Guest:

Show notes:

* OkCupid is one of the oldest and largest dating apps in the world. Find out more about their #IStandWithPP campaign to raise awareness and money during a critical time in Planned Parenthood’s history—while helping users make 4x as many love connections. Download the dating app on Google Play and the App Store.

* Founded in 1916, Planned Parenthood is a health care provider, educator, advocate, and global partner that provides sexual and reproductive health care, education, and outreach to 5.4 million people worldwide. Find out more about their Halo and Shorty Award-winning campaign, I Stand With Planned Parenthood.

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