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iT 6 -- Constructing Green: The individual student, and the Cal Poly Corporation
Can Instagram ads, twitter pop-ups, and corporate marketing shape the way that we think of sustainability? In this episode, we dig deep into the green marketing from Cal Poly corporation. Phrases like "Sustainable Dining", "drive green", "save water", and "reduce your footprint" are recently painted in a remodeled cafeteria at Cal Poly. But, are these claims really true? Is Cal Poly dining. . . "sustainable"?
Moreso, what do Cal Poly students themselves think of sustainability? Is their perception shaped by advertisements and frames used within marketing?
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By Make iT Human
5
55 ratings
Can Instagram ads, twitter pop-ups, and corporate marketing shape the way that we think of sustainability? In this episode, we dig deep into the green marketing from Cal Poly corporation. Phrases like "Sustainable Dining", "drive green", "save water", and "reduce your footprint" are recently painted in a remodeled cafeteria at Cal Poly. But, are these claims really true? Is Cal Poly dining. . . "sustainable"?
Moreso, what do Cal Poly students themselves think of sustainability? Is their perception shaped by advertisements and frames used within marketing?