“I always say that you need to be a partner to your customer. In IT sales that's a very essential thing, to be an expert in what you sell, understand better, it's your product, or it's your service. You need to understand technologies. You need to be up to date about all the cutting-edge things that are going on in your industry and you need to be able to consult your customer. Because if you won't build those partnerships between you and your customer. As a salesperson, you are a face of a company, you represent the company. So basically the level of advice or consultancy services you would provide is actually going to be treated as the level of expertise of a whole company.”

- Anna Vorobiova, Head of Sales and Business Development, NIX

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