In this episode of Band Director Boot Camp, host Lesley Moffat sits down with Bill Kennelly of Kennelly Keys Music—a longtime friend of music education and sponsor of Season 4—to talk about how relationships with independent music stores can transform your program, reduce your workload, and support your students in meaningful ways.

Lesley and Bill discuss how music stores can be more than just suppliers—they can be true partners. From picking up and repairing instruments, to sponsoring festivals, to showing up at school board meetings to advocate for music education, the support goes far beyond sales. Bill shares heartfelt stories of growing up in the industry, honoring his father's legacy, and how mentorship and service have driven his success.

Listeners will walk away with a renewed appreciation for the behind-the-scenes heroes who keep music education thriving, along with specific ideas for how to build or strengthen these vital community relationships.