Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder &amp; CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

It takes two to tango — Making channel partnerships work

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Business

Technology

Marketing

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

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It takes two to tango — Making channel partnerships work

It takes two to tango — Making channel partnerships work