Educators have long known that 80% of our cognitive development occurs before we are 3 years old. But for most of us that is a startling wake-up call. For Chattanooga 2.0, it’s the foundation of one of their primary goals—to make every new parent aware of just how important it is to read to their children from a very early age, every day. Jared Bigham is the executive director of Chattanooga 2.0, a group of education, business and community leaders who have joined forces to improve education in