The Bitcoin Business Podcast

Italian Olive Oil on a Bitcoin Standard


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What happens when you run out of fiat to buy Bitcoin? You start selling your value directly for sats. In this episode, Brandon Karpeles sits down with Alessandro, the founder of Sat’s Oil, to discuss his journey from the high-end Italian hospitality industry to becoming a Bitcoin-only merchant.

Alessandro shares a live tasting of his family's extra virgin olive oil and explains why quality products and hard money go hand-in-hand. He breaks down:

  • His background in Michelin-star restaurants and why he left the industry
  • The "Meritocracy" problem in traditional European jobs
  • How he ran out of savings to buy Bitcoin—and decided to earn it instead
  • The Live Taste Test: Why real olive oil should be spicy and cloudy
  • Why Bitcoiners are the most discerning customers in the world
  • The "Digital Cash" realization: Final settlement vs. credit promises
  • How he successfully orange-pilled his shipping courier to accept Bitcoin
  • The strategy of asking every merchant if they take Bitcoin (planting the seed)
  • The difference between Italian coffee culture and American marketing
  • Why the "Circular Economy" is the only way to escape the fiat trap

This episode is a delicious dive into the practical application of Bitcoin commerce, the pursuit of quality, and why the best products are increasingly being gated behind sound money.

Connect with Alessandro & Sat’s OilSat’s Oil: Sat’s Oil on XAlessandro on Nostr: Sat’s Oil

Sponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.

Want Free Bitcoin Resources?Go here: Sovreign.io/resources

Interested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contact

Connect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnon

Connect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX

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The Bitcoin Business PodcastBy Sovreign