#26 Italo Marseglia– ITALO MARSEGLIA – Recycling and Upcycling through Storytelling to understand all the work behind a Sustainable Luxury Fashion Brand

I learnt from my conversation with Italo Marseglia on Recycling and Upcycling that there is nothing such as a Sustainable Fashion but rather there are sustainable ways of doing Fashion.

Language of the Episode : Italian.

There are many obstacles and difficulties for innovative Fashion and Sustainable labels willing to reduce the impact on the environment. Above all for those labels working with an approach on the wastes of natural raw materials. Indeed as pioneers, there are due to experiment all steps from sourcing to production, with unprecedented legal and supply chain issues for the transportation of wastes for instance. That is why it is of major importance to explain through Recycling or Upcycling storytelling all the work behind the scenes for producing a Sustainable Fashion Product from the wastes of natural raw materials.

Especially when we are talking about creating Luxury and Sustainable Product for which the consumer has a high expectation on style, quality and durability. This podcast is very interesting because we are talking about an expertise on Luxury Fashion and Sustainable products, like the collections of Italo Marseglia.

Through our conversation podcast with Italo Marseglia, Designer and Sustainable Fashion Consultant, you will learn a lot about Recycling and Upcycling in the Luxury Fashion Industry : from the product cycle approach to the research on materials, the relations with suppliers and fabrics manufactures, and the importance of storytelling to understand the quality and timeless values behind a sustainable Luxury product.

Italo Marseglia is a notorious protagonist of Sustainable Fashion in Rome. Ex-student from the IED Fashion School in Rome, he has launched his own label of Luxury Fashion producing exclusively capsules collections based on Recycling and Upcycling approaches.

His approach of Recycling is very interesting as you will hear in our conversation because it is based on an experimental approach and research on raw materials used for the production of Luxury Fashion products.

His expertise on materials has led him to develop a consulting activity with the Special Projects Department of the IED Fashion School, working with GREENPEACE ITALY on sustainable projects.

I realized speaking with Italo Marseglia, that Sustainable Emerging Brands producing small quantities have a unique expertise on sustainability along the whole product lifecycle. They are the Artisans of Sustainability with an expert approach, which is almost impossible to reach for a Big name of Fashion Luxury. Small Brands are also experimenting new processes to source natural raw materials and become the producer of their own Natural and sustainable Fabrics obtained from salmon skins, banana wastes, or Crocodile skins wastes.

We have discussed also about all the difficulties of being a challenger on those sustainable Fashion issues for a small and young label like ITALO MARSEGLIA. Team work is essential to work on sourcing and production as Italo will explain in the audio.

This is a Special Podcast registered Live during ALTAROMA, the Rome Fashion Week. ITALO MARSEGLIA is showing for the fifth consecutive year here and is a well-known brand at the Rome is my Runway. The Showcase, a presentation organized after the runway, is the best moment to have a conversation with emerging designers. They show their collections Made in Italy to the Media and buyers.

ALTAROMA is the largest event in Italy dedicated to emerging Fashion designers, Italian or international, associated to the MADE IN ITALY. The 2 main projects of ALTAROMA are Showcase, to present the Emerging Designers latest collections to the Media and Buyers, and Who’s on Next? co-organized between ALTAROMA and VOGUE ITALIA.

TIMELINE : In this podcast, you will learn from ITALO MARSEGLIA about his accomplishments in Sustainable Fashion for high luxury garments:

• The know-how and approach of upcycling through innovative techniques using natural raw materials wastes
• Eco Green Prints
• The issues on raw material sourcing, supply chain management, Fabrics and Product manufacturing, and also legal aspects on wastes usage.
• The importance of Team work in the Recycling business
• The importance of Storytelling

Now it’s time to listen the direct Voice of Italo Marseglia in the Podcast. I hope you will be inspired and find it useful for your sustainable business. Let us know in comments!!

You can contact Italo Marseglia on his website http://italomarseglia.it or on his social accounts :

Instagram : @italomarseglia, Facebook, LinkedIn

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmediato know more about all my projects and reportages with Creative entrepreneurs : Designers, Artists and Architects talking about their creative process and running a successful business.

Language of the podcast: ITALIAN. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today.

2Goodmedia, https://2goodmedia.com the coolest click on the web. We produce cool contents (photos, videos and podcasts) for a pure entertainment experience. We talk about Fashion, Art, People, cool events in France and Italy. The mission of 2Goodmedia is to create a link between generations, cultures, countries, social classes without filters and with an inclusive vision of society.  Transmit the values and passion for fashion or art. Passions that bring us together!

For comments, questions, or speaker ideas, please e-mail me at : [email protected]

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