We explores why ITAM, FinOps, and SaaS management must converge as organisations navigate rapid changes in software consumption - especially with the rise of AI and usage-based pricing. Featuring insights from Flexera’s Gary McAllister, the discussion highlights the challenges of SaaS sprawl, unclear ownership, and unpredictable costs, while outlining practical steps for gaining visibility, improving governance, and shifting from cost control to value-driven management.

"Treat FinOps, SaaS and ITAM as more of a kind of single kind of working group, but also ensure that you've got the best visibility you have across your entire estate into what's being used and where things go." - Gary McAllister, Flexera