The Message

Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch


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David Brown, Chris Powell and Emma Johnston-Wheeler discuss examples of new creative that build on previous campaign history, take a look at GroupM’s recent move to a single P&L, and break down Campaign’s state of the pitch research. They also remind listeners of an extension for applications to the second annual 30 under 30 list.


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The MessageBy Haymarket Media Group Ltd