In this episode, we answer a listener's question on self-promotion.

Are you promoting your product or yourself?

• If you promote your product successfully, you'll become known without having to promote yourself.
• The Bible says you'll be known by your works.

Give your product away strategically.

• Explain the value of your product. What will the product do for people's lives?
• If what you're selling really has value, it will catch on.
• Market your product differently for first- and second-generation buyers.

Tune in to learn how Andy marketed his first-ever book.

You can also hear more from Andy by subscribing to his new podcast, The Professional Noticer. Just go to AndyAndrews.com/podcast for details.

Do you have a question for Andy? Call in and your questions might be features on the show!

• Phone: 1-800-726-ANDY
• Email: [email protected]
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