This was a weird week punctuated by the stupefyingly terrible news of the Titan submarine disaster, (which was confirmed by the US Coast Guard in the middle of the show recording), and the shockingly hilarious news of a potential cage match between tech billionaires Elon Musk and Mark Zuckerberg. The early money is on Zuckerberg who is a trained MMA fighter and twelve years younger than the 51-year-old Musk. This is surprisingly real.

Other real things: Early bird tickets are still available for November's BrightonSEO USA in San Diego but the free ticket lottery opens on Monday. Google has introduced a new Core Web Vital, INP. Garry from Google goes over how ChatGPT and other LLMs are not reliable tools to diagnose SEO issues, the European Union is mandating Google break up its advertising business, Microsoft is developing an even more powerful AI which it code-named Orca, and USAToday is suing Google for decreasing ad revenues and monopolistic practices. Did we mention the high potentiality of the world's first and likely only billionaire cage match? It was a weird week.

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