When a technical glitch threatens to obliterate an otherwise clockwork-like tradition, something surprising happens. The resulting lesson is one that every business should heed.

 

Links

Be sure to check out other major stories from the crowdsourced December 12th edition of the newsletter:

• According to Mashable and the Australian Consumer Commission, AirBnB scams have tripled this year. Fake listings, fake sites, and fraudulent payment schemes plague the brand and consumers alike. 
• With Oculus, Vive, Daydream, and many others beating the drum, 2016 was supposed to be the year of VR, but AR got the headlines
• The rise of fake news gives brands a shiver - and well it should. Where brands’ ads appear can have significant, unintended impact. Marketers pay heed: build rules into your ad platforms to ensure they’re appearing where you want them to.

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

 

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

 

Voice over: Toni Deckers

 

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