For people who want to eat healthy but are too busy to cook a clean and healthy meal to get the required nutritional functionality, finding a quick solution is not always easy. Will Nitze experienced the same problem while selling and marketing supply chain software. After failing to find a good product in the market centering on brain and body nutrition, he decided to create his own product and thus, IQ Bar was born.

Will Nitze is the Founder and CEO of IQ Bar, a company that makes nutrition bars using clean label ingredients in compounds shown to benefit both the mind and body. Their mission is to empower and provide clean nutrition to the doers, the creators, and the get-stuff-doners out there. It’s a product made by hustlers for hustlers, giving people all the benefits of a delicious bar with none of the nutritional setbacks.

Will Nitze joins G. Steven Cleere in this episode to talk about his early career experiences that led to the creation of IQ bar, his strategies for a Kickstarter campaign, and his take on selling on Amazon and in retail stores.

Here’s a glimpse of what you’ll learn: 

 

[01:27] What triggered Will's interest in what he eats

[04:17] The beginning of Will’s decision to start eating healthy

[06:39] The decision to create IQ Bar

[09:42] How Will researched and formulated IQ Bar 

[14:42] Strategies for getting financing and launching the product

[20:09] The value of getting a Kickstarter campaign for your product

[21:54] Selling on a website & moving to e-commerce

[23:43] Will's experience selling on Amazon

[30:37] Will’s experience selling in retail stores

[32:52] Will's biggest challenges in growing his company

[35:38] The value of understanding your consumers

[42:10] The importance of identifying where to spend money in your business

[47:20] Will's advice to fellow entrepreneurs

 

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Resources Mentioned in this episode

IQ Bar's Website

Grain Brain: The Surprising Truth About Wheat, Carbs, and Sugar -Your Brain's Silent Killers  

Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

Sponsor for this episode

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.