It's A Yes! Making It In Media

Social media has become one of the biggest commercial opportunities in UK media, with brands spending billions across platforms and demand growing fast for sellers. Learn how to build a career in this space from Phoebe Bright, who is shaping it at one of the UK's leading social-first businesses.

We're planning season three now! If there's something specific you’d like us to cover, whether that's a media channel, a specific career path or guest you'd love to hear from, let us know at [email protected]

In this episode of It's A Yes! Making It In Media, Debra Sharron and Jo Wood unpack what "selling social" actually means today, from the platforms themselves to the data, talent and creative businesses that sit behind them. They're joined by Phoebe Bright, Director of Client Partnerships at Jungle Creations, who shares how one of the UK's original social-first publishers builds brand partnerships, what makes a career in social genuinely varied, and why resilience matters more than ever in a crowded market.

Whether you're weighing up a move into the media industry or already selling and wondering where social fits in, this episode offers a clear, practical view of the opportunity.

• What social media actually includes, from platforms to data, talent and creative agencies
• Why social commerce is changing how brands measure return on investment
• Why delegate sales remains the best starting point before moving into social
• The rise of customer success and activation roles alongside front-line sales
• How a brand partnership brief moves from pitch to delivery at a social agency
• Why community depth is beating mass reach as a commercial proposition
• How AI is changing the job without replacing the people doing it
• The skills and mindset employers look for when hiring into social sales

Debra and Jo recommend Bounce by Matthew Syed, which challenges the idea that top performers are simply born talented. Syed draws on stories from sport, music and beyond to show that success comes from deliberate practice, the right environment and learning from setbacks. It is a valuable read for anyone in media sales who has faced rejection and wondered whether they have what it takes.

Top takeout: Every pitch, every no and every piece of feedback is information that moves you forward, not proof that you are not cut out for the job.

Available at major retailers

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Adtech has become one of the best compensated and fastest-growing career paths in the UK media industry. Learn how to break into this career path from one of the leading experts in the field.

Episode Overview

Programmatic, DSPs, SSPs and header bidding sit at the centre of modern digital advertising. Demand for commercially minded ad tech sellers in the UK has never been higher.

In this episode of It's A Yes! Making It In Media, Debra Sharron and Jo Wood break down what ad tech actually is, what an ad tech sales role involves day to day, and why long sales cycles separate the people who thrive from the people who burn out.

They are joined by Jane Wolfson, President UK and International at Captify, who moved from agency side to publishing and then into ad tech. Jane shares how her career developed, why measurement is critical to the commercial argument, and what she looks for in the people she hires.

What This Episode Covers

• What ad tech actually is, explained without the jargon
• The difference between DSPs and SSPs, and where the sales role sits
• Why technical knowledge is absolutely learnable and should not put you off
• What an ad tech account exec does, and what they are not expected to do
• How to manage a nine-month sales cycle without losing momentum
• Why multi-threading protects deals when client contacts move on
• How cookie deprecation and changing search behaviour have reshaped the pitch
• What AI is changing about entry-level roles and everyday commercial work

YES List

The Seven Habits of Highly Effective People — Stephen Covey

Debra and Jo recommend this for anyone juggling a full pipeline, multiple client relationships and competing deadlines. In this classic, Covey separates being busy from being effective - a point that is pertinent in commercial media where urgent tasks often crowd out important work every week. The framework is all about how you think and prioritise rather than tactics or shortcuts.

For media sales professionals, the value sits in the client-facing habits. Thinking win-win reframes negotiation around mutual value. Seeking first to understand is the single most useful discipline for anyone selling a considered, complex product.

Top takeout: Know what you are trying to achieve before you start, and listen to your client properly before you pitch a solution.

Available at major retailers.

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Out of home media is evolving fast, creating new opportunities for media sales professionals, commercial teams and anyone looking to build a successful career in media.

Episode Overview

Out of home has moved well beyond the traditional roadside poster. Digital screens, programmatic buying and retail media are reshaping how the sector is planned, bought and sold, and they are opening up new career paths for commercially minded people. In this episode of It's A Yes! Making It In Media, Debra Sharron and Jo Wood are joined by Guy Thurlow, co-founder of Next-Gen Media, who built a fast-growing out of home business from a student venture with no industry contacts. Together they explore how the sector works, where the growth is coming from, and the skills and mindset it takes to succeed.

What This Episode Covers

• What out of home actually means and how it fits within the wider media mix
• Why digital out of home is now driving the sector’s growth
• How programmatic buying makes campaigns reactive
• The three routes to market: specialist agencies, mainstream agencies and client direct
• Why relevance and audience understanding often matter more than creativity
• How to break into an insular industry without existing contacts
• The transferable, data-led skills out of home builds and where they can take your career

YES List

Start With Why by Simon Sinek

Debra and Jo recommend this modern classic for anyone in media sales, commercial teams or leadership who wants to pitch with more impact. Simon Sinek argues that people buy the reason behind what you do before they buy the product itself, and that starting with why builds belief and trust. For sellers, it is a practical reframe for structuring pitches around the client's challenge rather than the features of a solution.

Top takeout: Do not open with your product. Start with why it matters to the client, then back it up with the how and the what.

Available at major retailers

Watch Simon's TED TALK here

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Retail media has become one of the fastest growing parts of the UK advertising landscape, creating new commercial opportunities for anyone building a career in media.

In this episode of It's A Yes! Making It In Media, Debra Sharron and Jo Wood explore how retail media has evolved from a niche shopper marketing function into a central pillar of modern marketing plans. They unpack the formats brands are buying, the skills employers are looking for, and what it actually takes to build a commercial career in this space.

Later in the episode, they're joined by Nick Ashley, Propositions and Go-To-Market Director at Tesco Media, who shares how first-party data, AI and a career spanning agency, client and media owner roles are shaping the future of retail media.

• Why retail media has moved from shopper marketing to the centre of brand strategy
• The full range of formats, from on-site placements to in-store screens and connected TV
• What experience actually transfers into a retail media career
• Why data literacy matters, even in roles that aren't data-led
• How Tesco Clubcard data is turned into audiences brands can act on
• The practical role AI is playing in creative, targeting and self-serve platforms
• Why measurement and proving incrementality remain a live industry challenge
• What it takes to manage both an advertiser and a retailer as two separate clients

YES List

Scoring Points and Brand is Dead, Long Live the Customer — Clive Humby

Debra and Jo recommend this pair of books by Clive Humby, co-founder of Dunnhumby and one of the driving forces behind modern customer data science.

Scoring Points tells the inside story of how Dunnhumby conceived, pitched and launched the Tesco Clubcard back in 1995, turning raw transaction data into one of the UK's richest customer insight ecosystems. Brand is Dead, Long Live the Customer, written in the mid-2000s, predicted the shift away from mass, untargeted advertising towards personalised, first-party customer relationships – exactly the shift retail media is built on today.

Both are essential reads for anyone working in retail media, data-led sales or commercial strategy who wants to understand where the industry's current thinking actually came from.

Top takeout: First-party data only becomes valuable once it's turned into insight brands can act on. Understanding that shift – from raw data to genuine customer relationships – is the blueprint behind modern retail media.

Available at major retailers

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Agency careers are evolving fast, creating new opportunities for media professionals, commercial teams and anyone looking to build a successful career in media.

Episode Overview:

From global holding groups and specialist independents to social, Amazon and experiential agencies, the agency landscape has never been broader. At the same time, AI, automation and changing client expectations are reshaping how agencies operate, the skills they value and the career paths available to ambitious media professionals.

In this episode of It’s A Yes! Making It In Media, Debra Sharron and Jo Wood are joined by Lisa Morgan, Managing Director at Generation Media, and Sarah Chappell, Commercial Director at Guerrillascope.

Together, they explore what agency life is really like, how the sector is evolving, the opportunities available across different agency types, and the commercial, strategic and storytelling skills that are becoming increasingly important for career success.

What This Episode Covers:

• The different types of media agencies and how the sector has evolved
• The differences between working at a holding company and an independent agency
• How agencies win new business and what makes a successful pitch
• Why commercial thinking and storytelling are becoming essential career skills
• The impact of AI, automation and changing client expectations
• The opportunities available for entry-level talent and future media leaders
• How agency-client relationships are evolving towards more strategic partnerships
• The skills and attributes agency leaders look for when hiring and developing talent

YES List

Influence - Robert Cialdini

Debra and Jo recommend this classic book on persuasion, decision-making and influence for anyone working in media sales, agencies, client services or commercial leadership.

Drawing on decades of behavioural science research, Cialdini explores the psychological principles that shape how people make decisions, build trust and respond to ideas. From client presentations and negotiations to pitching and stakeholder management, the lessons remain highly relevant for today’s media professionals.

Top takeout: People are influenced by more than logic alone. Understanding the principles behind trust, credibility and decision-making can help you communicate more effectively, build stronger relationships and gain greater buy-in for your ideas.

Purchase here

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Audio is evolving fast, creating new opportunities for media sales professionals, commercial teams and anyone looking to build a successful career in media.

Episode Overview:

From digital radio and streaming to podcasting, video content and AI, the audio landscape is changing rapidly. As brands invest more heavily in audio advertising and publishers expand their podcast offerings, demand is growing for people who understand how to sell, package and commercialise these platforms effectively.

In this episode of It’s A Yes! Making It In Media, Debra Sharron and Jo Wood are joined by Andy Goldsmith, formerly UK President of Audioboom UK, and Russell Pedrick, Managing Director of Octave at News UK.

Together, they explore how the audio market is evolving, what makes podcast advertising so effective, the growing role of video and AI, and the skills media professionals need to succeed in this increasingly dynamic sector.

• Why audio remains one of media’s most engaging advertising channels
• How podcast advertising differs from traditional radio advertising
• Why host-read podcast ads continue to deliver strong commercial results
• The growing role of video in podcast discovery and monetisation
• How AI is changing media sales, content creation and measurement
• The skills employers are looking for in today’s audio sales professionals
• Why adaptability remains one of the most valuable career assets in media

Debra and Jo recommend this marketing and behavioural science classic for anyone working in media sales, advertising or commercial media. Rory Sutherland explores why people don’t always make decisions logically and how understanding human psychology can create more effective marketing, stronger commercial propositions and better sales conversations.

Drawing on examples from advertising, branding and behavioural economics, the book challenges conventional thinking about value and highlights the importance of perception, trust and emotional connection.

Top takeout: People don’t behave logically, they behave psychologically. Understanding how people think can often be more valuable than understanding what the data says.

Purchase here

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter, to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Discover how live events are creating new career and revenue opportunities across the media industry in 2026.

Episode Overview

In this episode of It’s A Yes! Making It In Media, Jo Wood and Debra Sharron explore why events sales has become one of the fastest-growing and most commercially exciting sectors in the industry. From conferences and exhibitions to awards, sponsorships and experiential partnerships, the events landscape has evolved far beyond traditional trade shows.

Jo and Debra break down what modern event sales actually looks like, how media businesses are building revenue through live experiences, and why demand for commercially minded salespeople in this space continues to grow. They explore the skills required to succeed, the growing importance of networking and relationship building, and why human connection has become even more valuable in an increasingly digital world.

Later in the episode, they’re joined by Colin Ennis, Divisional Sales Director of Events and Online Marketplaces at emap, who shares practical insights into building high-performing commercial teams, developing talent and creating strong sales cultures. Colin also explains why delegate sales remains one of the strongest entry points into media sales and what separates high performers from the rest.

Whether you’re exploring a career in media sales or looking to sharpen your commercial skills, this episode offers a clear view into one of the industry’s biggest growth areas.

• Why live events have become a major growth area for media businesses
• How the events industry has evolved post-pandemic
• The difference between delegate sales, exhibition sales and sponsorship sales
• Why events create powerful opportunities for audience engagement and networking
• How sponsorship has evolved beyond simple logo placement
• Why emotional intelligence and relationship building matter in event sales
• The skills and mindset employers look for when hiring commercial talent
• Why coachability and resilience are critical for career progression
• How modern sales teams are becoming more collaborative and development-focused
• Why events sales can accelerate career growth across the media industry

YES List

The HBR Guide to Smarter Networking — Harvard Business Review

Debra recommends this practical guide for anyone who wants to feel more confident building professional relationships and navigating networking environments. Whether you’re attending industry events, meeting clients or growing your career in media, the book focuses on how to create genuine connections rather than relying on awkward small talk or forced self-promotion.

Packed with actionable advice and research-backed insights, it covers everything from starting conversations and building rapport to following up effectively and developing long-term professional relationships.

Top takeout: Networking is not about collecting contacts. It’s about building meaningful relationships over time and learning how to create valuable conversations with confidence.

Purchase here

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Learn how print and digital media now work together and what that means for media sales careers in 2026.

In this episode, Jo and Debra explore how print and digital commercial solutions are evolving in today’s UK media landscape. While digital spend continues to grow, the role of print hasn’t disappeared. Instead, it has shifted, becoming part of a broader, more integrated approach to reaching audiences.

Jo and Debra break down what this means in practice, from how media owners are packaging inventory to how sellers need to position different channels. They explore the changing expectations from advertisers, the growing importance of first-party data, and why hybrid roles are now the norm for anyone building a career in media sales.

Later in the episode, they’re joined by Cath Waller, Managing Director of Advertising at Immediate Media, who shares how one of the UK’s leading publishers has evolved from a print heritage into a multi-platform business spanning digital, partnerships, and experiential.

Whether you’re starting out in media or looking to sharpen your commercial approach, this episode gives you a clear view of how the industry is changing and what that means for you.

• Why “print vs digital” is no longer a reliable framework in media sales
• The distinct roles of print (trust, attention, brand building) and digital (targeting, scale, measurement)
• How publishers are moving towards integrated, multi-platform commercial solutions
• Why first-party data and direct audience relationships are becoming more valuable
• What programmatic actually means in simple terms
• The shift from traditional formats to native content and partnerships
• How experiential and live events are becoming part of the media mix
• What skills and mindset you need to succeed in modern media sales
• How AI is likely to impact roles and opportunities in the industry

Who Moved My Cheese? — Dr. Spencer Johnson

Debra recommends this as essential reading for anyone working in commercial media, where change is constant and standing still is never an option. Spencer Johnson’s simple but powerful story follows four characters, two mice and two little people, as they react when their “cheese” disappears, representing the things we rely on most, whether that’s clients, budgets, opportunities, or job security.

The lesson is clear: some people spot change early and adapt quickly, while others resist, complain, and wait too long to move. In media sales, where algorithms shift, budgets tighten, and client priorities change overnight, the ability to anticipate and act is everything.

Top takeout: Your cheese will move. The people who succeed are the ones who stay curious, test new opportunities, and treat uncertainty as part of the job, not a problem to avoid. Ask yourself: are you moving with change, or waiting for things to go back to how they were?

Purchase here

Send your questions to [email protected]

• Subscribe to Jo and Debra’s newsletter to get the key insights and takeaways from each episode
• Join one of Debra’s upcoming media sales workshops
• Follow the show on YouTube
• Follow the show on Spotify
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Discover how to navigate the four-generation workplace, challenge outdated practices without seeming arrogant, and build teams that genuinely get the best out of everyone.

This episode of It's A Yes! Making It In Media tackles one of the most talked-about topics in modern workplaces: generation gaps. For the first time in history, four generations are working side by side—Baby Boomers, Gen X, Millennials, and Gen Z—each bringing different expectations, communication styles, and values to the table.

Jo and Debra explore what this looks like inside the media industry right now, from the challenge of working in open plan offices and shared Slack channels to navigating hybrid working expectations across generations. They share practical strategies for younger professionals who want to challenge "this is how we've always done it" without seeming arrogant, and millennial managers trying to bridge the gap with Gen Z team members who have completely different expectations about promotion timelines and work-life balance.

Listener questions come from Ella, age 24, who's struggling to challenge outdated practices, and Dan, a millennial manager navigating Gen Z expectations. Industry experts Claire Kearney (News UK) and Darren McKay (Alight Out of Home) share honest perspectives on what actually works—from reverse mentoring and employee networks to the truth about Gen Z stereotypes.

• The four generations in today's workplace: Boomers, Gen X, Millennials, and Gen Z
• Setting clear expectations: what Gen Z needs to achieve before getting promoted
• Reverse mentoring: what older generations can learn from younger colleagues
• The importance of asking questions to understand different generational values
• Managing promotion expectations: honest conversations about budgets, profits, and progression
• What else motivates beyond money: recognition, new projects, and feeling connected to work
• Challenging Gen Z stereotypes: do they really lack commitment and work ethic?
• Why Gen Z's uncompromising attitude toward life outside work is actually admirable

Claire Kearney — Head of Learning and Development at News UK

Darren McKay — Commercial Director at Alight Out of Home

Eat Sleep Work Repeat — Bruce Daisley (Podcast & Newsletter)

This episode's recommendation is Bruce Daisley's podcast and newsletter. Bruce is former VP of Twitter Europe and has held senior roles at YouTube and Google, so he really understands fast-moving commercial environments like media. He researches what makes workplace culture genuinely work, and whether you're leading a team or part of one, there's something here for everyone.

Head to eatsleepworkrepeat.com, sign up for the newsletter, and get curated insights, the latest workplace research, and Bruce's straight-talking take delivered straight to your inbox.

This is the final episode of Series 1! The podcast will return at the end of May with Series 2. In the meantime, the hosts would love to hear your thoughts on the podcast, including which topics you'd like them to explore in Season 2.

Send your feedback and Series 2 topic suggestions to [email protected]

Debra runs live, interactive online media sales training workshops focused on building commercial confidence and capability.

Details of upcoming sessions can be found here: https://makingitinmedia.com/sales-training-courses/

Follow the show for conversations about building a career in media, and share this episode with someone navigating generational dynamics in their workplace.

• Subscribe to Jo and Debra’s newsletter, to get your FREE guide to the Top Media Sales Tips for 2026
• Join one of Debra’s upcoming media sales workshops
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

It’s A Yes! Making It In Media is hosted by Jo Wood and Debra Sharron.

Jo is Managing Director of The Media Exchange, a specialist media recruitment consultancy working closely with candidates and employers across the industry.

Debra is founder of Media Sales Training, where she designs and delivers training for media sales teams, supporting professionals at every stage of their careers.

Together, they combine recruitment insight and sales expertise shaped by decades of experience inside the media industry.

Disclaimer: The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.

Learn how to build a powerful LinkedIn profile, create content that gets noticed, and turn digital connections into real sales conversations.

In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron explore how LinkedIn has evolved from optional to essential—especially in a post-pandemic world where it's become the go-to place for creating connections. With over two billion accounts and only 1% of users actually posting content, there's a massive opportunity to stand out if you know what you're doing.

Jo and Debra break down the fundamentals: why your profile picture matters more than you think, how to write connection requests that actually get accepted (hint: make it about them, not you), and whether you should use that green "open to work" circle. They explore the polarising debate about how personal versus professional LinkedIn should be, the mysterious algorithm that rewards engagement 15 minutes before and after you post, and why video content gets 20 times the engagement of written posts—even when you hate the sound of your own voice.

Listener questions come from Liam, who's updating his profile for job hunting, and Maya, who posts regularly but gets barely any engagement. Plus, industry expert Chris Turner-Green (Technology Advice) shares how his team turns LinkedIn connections into real sales conversations by adding value in every message, comment, and opinion—not just pitching.

Whether you're using LinkedIn to land your next role or generate new business, this episode delivers the strategies, tools, and mindset shifts you need to go from zero to hero.

• How LinkedIn went from "what do I need that for?" to impossible to live without
• Why LinkedIn is the only major player in its space—and what that means for users
• The commercial vs. personal debate: finding the right balance for your brand
• Why posts with your photo outperform other content types (even if you hate looking at yourself)
• Social Selling Index (SSI) scores: measuring your LinkedIn proficiency against your sector
• The algorithm mystery: engaging 15 minutes before and after you post for maximum reach
• The green "open to work" circle: why it's a no-brainer if you need a job
• Why only 1% of LinkedIn users actually create content—and how that sets you apart
• Video gets 20x the engagement of written posts (but it takes you out of your comfort zone)
• Connection requests: the art of flattering without full-blown pitching
• The power of "you" in sales communication: flipping the script from me to you
• The LinkedIn police: what happens when you connect with too many third-degree contacts
• Top tips for job hunters: profile pictures, correlating CV dates, skills, achievements, and recommendations

Chris Turner-Green — MD at Technology Advice

Chris explains how his team turns LinkedIn connections into real sales conversations by becoming "LinkedIn warriors" who add value in every message rather than just pitching.

Atomic Habits — James Clear

Debra recommends this Sunday Times bestseller as potentially the most important book for your media sales career. Clear's premise: tiny changes lead to remarkable results. Instead of "I need to completely overhaul my prospecting," you might start with "I'll make three new LinkedIn connections every morning." That's manageable, but over a year, that's 750+ new connections. Her favourite concept is habit stacking—linking new habits to existing ones, like "After I finish my morning coffee, I'll review my pipeline for 10 minutes."

Top takeout: Stop relying on motivation and start building systems. Identify one small habit you can do consistently—prospecting, follow-ups, LinkedIn engagement—and make it automatic. Small habits compound into big results.

More here: https://jamesclear.com/atomic-habits

Send your questions to [email protected]

Debra runs live, interactive online media sales training workshops focused on building commercial confidence and capability, including how to use LinkedIn effectively for business development.

Details of upcoming sessions can be found here: https://makingitinmedia.com/sales-training-courses/

Follow the show for conversations about building a career in media, and share this episode with someone navigating the recruitment process or looking to sharpen their personal brand.

• Subscribe to Jo and Debra’s newsletter, to get your FREE guide to the Top Media Sales Tips for 2026
• Join one of Debra’s upcoming media sales workshops
• Follow Jo on LinkedIn here
• Follow Debra on LinkedIn here

It’s A Yes! Making It In Media is hosted by Jo Wood and Debra Sharron.

Jo is Managing Director of The Media Exchange, a specialist media recruitment consultancy working closely with candidates and employers across the industry.

Debra is founder of Media Sales Training, where she designs and delivers training for media sales teams, supporting professionals at every stage of their careers.

Together, they combine recruitment insight and sales expertise shaped by decades of experience inside the media industry.

Disclaimer: The views shared on this podcast are for general information only and reflect personal experience. They should not be taken as specific career, legal or financial advice.