Marketers everywhere face the same challenge: Achieving measurable results with limited resources. “I’ve been there in the past,” says Lara Barnett (nee Vandersluis), Head of Marketing for Logicalis Australia. She has a few ideas for marketers working with tight budgets—and how to demonstrate the return on investment (ROI) of their efforts. More than anything, “it’s about getting creative” and working with what you have to strengthen your brand presence. 

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