In this episode Max talks about "Attention": People can't buy from you - if they don't know you. It's as simple as that.

Maximilian von Arx shares his thoughts and explains why a simple Marketing concept such as the AIDA Model is still very relevant today

Don't just start selling your product to strangers. Start by creating attention, then make them interested in what your offering, if possible even create Desire for your product or service and only then try to make'em BUY your product.

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