Mastering Innovation

‘It’s all About Personalization.’ How Marriott Is Adapting to New Consumer Trends


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Stephanie Linnartz, Global Chief Commercial Officer at Marriott, discusses the varieties of ways that her company is innovating, such as making forays into the sharing economy. Read more: https://mackinstitute.wharton.upenn.edu/2018/marriott-stephanie-linnartz/

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Mastering InnovationBy Mack Institute for Innovation Management

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