This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles. {UPDATE: As so often happens online, the following links are no longer operational – sorry!} Read about attendance trends (from EXPO Magazine): “Marketwatch: Trade Show Attendee Benchmarks” “Editor’s Column: Attendee Analysis” Learn more about what attendees think: “Catching an Eye at the Motivation Show” “Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts” Discover tools used for exhibitor/attendee matchmaking: “New Service Helps Attendees