Branding isn’t about where you position your product or business in the marketplace. Branding is about where you position your product or business in the customer’s mind.

To achieve that share of mind, the intricate tactics that make up a brand (research, strategy, creative, digital and social media, SEO, collateral, point-of-sale, whatever) need to work together.

SMBs must assemble these Lego-like pieces into a unified, positive snapshot of the brand in the customer’s mind...and make sure it stands out!

We are joined by Ryan Harbinson, Director of Business Development with Clearbridge Branding Agency.

Ryan has built successful personal and regional brands in just about every category. He is on top of the latest trends in the fast-paced digital and branding world. Bottom line: If you want to see your brand take off, connect with Ryan.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces his show and talks about small and medium businesses. Steven introduces the idea of brands and branding, and the ideas around it as well as how people may view it. Steven then introduces today’s guest speaker, Ryan Harbinson the Director of Business Development WIth Clearbridge Branding Agency. Ryan has more than 15 years of career experience, he has built successful brands of all sizes. Steven gives an idea of how easy it is to go wrong when helping a company with branding products as well as branding the company itself. Marketing is a process, and it is a journey that meets the requirements of the company as well as the people who provide the demand. Steven further explains marketing and its many branches, by talking about the benefits of the organization as well as the benefits marketing gives to consumers.

Segment 2

Steve introduces Ryan Harbinson, after some playful banter and quick conversation about one of Clearbridge Branding Agencies missions. Ryan takes it away by explaining what Clearbridge Branding Agency does and talks about how they really like to help people and companies at the end of that day. The agency works hard to dive deep into each marketing campaign, for Ryan it is not just about Facebook advertisements. Ryan talks about educating customers on what their company does and differentiates Clearbridge from other companies; they operate from places like Philadelphia, New Jersey and Chicago, they can dominate a lot more by being around the country not in a tiny overpriced Manhattan office.

Segment 3

The two dive right into various social media platforms and how casual people can be on Linkedin. Ryan explains how tight his Linkedin network is as they are all people who can help as well as grow his company. According to Ryan it is important for him to keep linkedin exclusive to his connections as they are key business relationships he has made. Ryan emphasizes that patience is very important in his field as you can’t get much quality by sending mass messages. The two discuss networking as a developed professional - Ryan mentions that he does love to meet new people, but it is not as exciting for him; compared to coming onto shows to promote his cause as he can reach a larger and maybe a more interested audience.

‍Segment 4

Ryan starts this segment off by giving the audience some advice, he says people get consumed by the day to day and they don't put content out. It is key to post, put out yard signs and promote to the right people - don't over think content but take inspiration from other posted content as well. Ryan give an insight to the world marketers and brand developers live in, each of them living in the niche life of each one of their products and brands. Steven raps up by talking about favorite movie characters and Television show characters.