Cole Courson, Founding AE at Rattle, emphasizes the need for quality in outbound sales after the boom in AI tools. This year, his team is focused on drilling down on their Ideal Customer Profile (ICP), executing multi-threading, and nurturing existing leads to create more pipeline.

• About the Pioneer > 00:39
• Biggest Challenge > 02:01
• Looking Forward > 03:34
• 100 Pennies > 05:10
• Final Thoughts > 09:03

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