Su Lin Cheah

It’s amazing to find how many people “find themselves” in the boating industry. My next guest, the fabulous Su Lin Cheah did exactly that when a friend of hers – who recognised her talents and abilities - asked her to join him in his boat brokerage business.

In doing so Su Lin faced the challenges many women did at that time of being put in a box of assistant, secretary or even girlfriend - but above all of this she rose to the challenge and became one of the people that truly raised the profile of the cruiser market in Asia. Su Lin is a people person. And we all know - that people buy from people. Boat brokerage is about relationships, and we talk about this in depth in this episode as we discuss great strategies that can be used in boat sales but even more so behaviours that can change attitudes and perceptions.

She started as a graphic artist but with a career spanning more than 30 years in customer service operations, marketing and sales distribution management, Su Lin brings a unique local-global-local perspective and insight into a region of diverse cultures and business practices.

It's a mantra I like to live by myself. Nothing makes me happier than seeing other entrepreneurs (especially women) thrive and nothing makes me happier than bringing them together to help each other – a rising tide lifts all boats.

Our next event will do just that. Keep an eye on my Instagram @theboatprincess or sign up on our website www.theboatprincess.com so you don’t miss out on the details

Nicky

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PS We recorded this last year at ICOMIA Congress and I have been waiting for a good time to issue it – directly between the China Shanghai International Boat Show and The Singapore Yachting Festival seems entirely fitting got the ICOMIA Regional Representative Asia Pacific don’t you think? Enjoy and please give us a review – it helps others hear our stories but also makes our guests feel good too.

For more information on ICOMIA:

https://www.icomia.org/

For information on their World Marinas Conference in Venice in October (see you there)

https://www.worldmarinasconference.com/