It's Bullshit

By Franceska Marie McCaughan

It’s Bullshit is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving wo... more

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FAQs about It's Bullshit:

How many episodes does It's Bullshit have?

The podcast currently has 31 episodes available.

It's Bullshit episodes:

July 28, 2026EPISODE 31: Is it "Intuition" or Avoiding Shit You Don't Want to Do?
Not every feeling is intuition.
In this episode, I’m breaking down the difference between receiving information through your Human Design Authority and repeating a self-protection pattern designed to prevent rejection, disappointment, conflict, or visibility.
We’re talking about:
Why “intuition” does not mean the same thing for every Human Design Authority
The difference between a bodily signal and the story your mind attaches to it
How defined and undefined Splenic Centers experience instinct, fear, and safety
Why fear can be present alongside a correct decision
Why immediate relief does not always equal alignment
How undefined centers can influence your offers, prices, sales, and visibility
The four-part framework of signal, story, pattern, and Authority
How to recognize when a new offer is an aligned creation and when it is an escape route
Sometimes we call procrastination divine timing, urgency intuition, avoidance alignment, and fear of being seen a sign that the offer isn’t correct.
The goal is not to eliminate fear. It is to stop allowing fear to impersonate your Authority.

Want the immediate micro experience? Join BAD BITCH for all three trainings, lifetime access.
Join BAD BITCH: https://www.franceskamccaughan.com/offers/xqXb2QR7/checkout

Ready to apply Human Design to your entire business?
Inside Business by Design, we examine your offers, launches, marketing, pricing, content, goals, environment, variables, and the way you are actually designed to make decisions and create success.
Join Business by Design: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

Connect with Franceska:
Instagram: https://www.instagram.com/franceska.mccaughan
TikTok: https://www.tiktok.com/@authorfranceskamccaughan
Website: https://www.franceskamccaughan.com
...more
32min
July 27, 2026EPISODE 30: Is It a Splenic Hit or Shiny Object Syndrome?
Is this new idea actually a splenic hit or are you trying to escape the discomfort of selling what you have already created?
As a Splenic Projector, I can receive an idea that feels incredibly clear and immediately wonder whether I’m supposed to act on it, save it for later, or throw out my entire business and start again.
In this episode, I’m breaking down:
How I distinguish a quiet splenic hit from a mentally loud shiny object
Why a correct idea does not always require immediate implementation
The difference between moving toward an idea and using it to escape something
Why you may abandon good offers when selling them starts to feel vulnerable
How to honor a hit without allowing your mind to turn it into a 47-step reinvention
What happened when I took a genuine hit for BAD BITCH and then started promoting it like a Generator
The idea may not be wrong. The way you are forcing yourself to execute it might be.
If you want to build a business that can hold your creativity without requiring you to burn everything down whenever you receive a new idea, Business by Design is for you.
Inside Business by Design, we apply your Energy Type, Authority, Profile, environment, and variables to your offers, launches, marketing, pricing, goals, and the way you actually work.

Jump into BAD BITCH: https://www.franceskamccaughan.com/offers/xqXb2QR7/checkout
Join Business by Design: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

Connect with Franceska:
Instagram: https://www.instagram.com/franceska.mccaughan
TikTok: https://www.tiktok.com/@authorfranceskamccaughan
Website: https://www.franceskamccaughan.com
...more
21min
July 15, 2026EPISODE 29: Your Business Isn't Stuck. Your Voice Is.
You're Not Invisible. You're Self-Censoring. The Real Reason Your Business Isn't Growing.

If you've ever thought...
"I'm posting consistently."
"I've invested in the mentorship."
"I'm doing everything they tell me to do."
"So why isn't my business growing?"
...this episode is for you.

Today we're talking about the real reason so many brilliant women stay stuck and it has nothing to do with strategy.
It's the way you've been taught to censor yourself.
You soften your opinions.
You hide your accomplishments.
You leave out your story.
You edit the sentence you actually wanted to write.

And every time you do...
...you make yourself harder to trust.

In this episode, I'm sharing how shame, "good girl" conditioning, and your Human Design profile could be the very thing keeping you from attracting the clients you're meant to serve.
I'm also sharing some of the most personal parts of my own story and why telling the truth changed my business forever.
If you're ready to stop hiding and start building a business that actually sounds like you...
Press play.
In This Episode We Cover
✨ Why most women don't have a visibility problem, they have a self-censorship problem.
✨ How "good girl conditioning" silently follows us into entrepreneurship.
✨ Why your audience can't trust the version of you that's constantly editing herself.
✨ The hidden shadow of each Human Design Profile Line (1 through 6).
✨ Why your biggest shame often becomes your biggest authority.
✨ The reason people buy transformation, not perfection.
✨ How owning your story builds trust, authority, and consistent sales.
✨ Why Human Design gives you permission to market the way you were actually designed.
Mentioned in This Episode
🔥 BAD BITCH – a live 3-day Human Design masterclass where we'll uncover:
Where you're censoring yourself
How your Human Design Profile naturally builds trust
Your visibility strategy according to your design
Your sales strategy according to your profile
Your content strategy according to your authority
The exact shifts needed to create your next $10K/month
📅 Live: July 28–30
🕓 4:00 PM CEST / 9:00 AM CST
🎥 Lifetime access + replays included.
Ready to Stop Playing Small?
Your audience doesn't need a more polished version of you.
They need the version of you that's finally willing to tell the truth.
If you're ready to stop suffering in silence and start building a business that sounds, feels, and sells like you, then BAD BITCH was created for exactly this.
👉 Grab your spot now before the price increases.
https://www.franceskamccaughan.com/offers/xqXb2QR7/checkout

Connect with Franceska
Instagram: @franceskamccaughan
Website: franceskamccaughan.com
...more
38min
June 28, 2026EPISODE 28: Why Manifestors Are Done Playing Small in 2026 (And What Comes Next)
If you're a Manifestor, you've probably felt it: that sense of being ahead of the game, the big initiating impulse, and then the shame when the world doesn't catch up. Over time, that becomes a wound and you start second-guessing the very thing you were designed to do.
In this episode I'm breaking down:
What it actually feels like to be a Manifestor in a world built for other types
Why so many Manifestors are in a season of healing, retreat, and recalibration right now (that's not failure by the way)
Your role in the new paradigm and why it's bigger than you think
What it looks like when you start trusting your initiating impulse again, from a healed place
When you're ready for the next step (how this shows up in your business, how to build in alignment with your Manifestor energy, how to stop leaking power) that's what we do inside Business by Design! Click here to join: https://www.franceskamccaughan.com/offers/QFaG5oMx/checkout

If you want a 2 Week 1:1 Intensive with Me where I can review your business, click here to learn more: https://www.franceskamccaughan.com/offers/XLB7q3WP/checkout
...more
15min
June 26, 2026EPISODE 27: BTS of a 4-Fig Launch (And Why It Was My Last One Like It)
In this episode, I'm pulling back the curtain on a live challenge launch I just wrapped and walking you through the Human Design lessons baked into every step. This one's for the projectors, the 1/3s, the splenic authorities, and honestly anyone who's ever wondered what a launch actually looks like when you're running it in alignment AND what happens when it becomes the last one of its kind.
In this episode:
How a splenic hit became a launch concept (and why I didn't second-guess it)
What it really took behind the scenes: 50+ content pieces, 30+ emails, a month of stories
The 1-line trap of giving too much info and not enough implementation time
Why I added an implementation break mid-challenge and what happened
Running a live launch from Romania (yes, really) and the team mishap that accidentally became a sales strategy
When a launch tells you you're done and why that's not a failure
Restructuring for passive income and stepping fully into my personal brand
Mentioned in this episode:
→ Design Your Bottom Line for Sales — Build a sales strategy aligned with your Human Design profile line.
https://www.franceskamccaughan.com/designyourbottomline
→ The De-Should Call — A 1:1 session to strip away what you think you should be doing and get clear on what's actually aligned for you.
https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout
Connect with Franceska:
https://www.instagram.com/franceska.mccaughan
...more
14min
May 19, 2026EPISODE 26: How I Made $14k in 24 Hours Using My Human Design
In this episode, I’m breaking down exactly HOW I used my design to create this launch. From following a splenic hit to run a birthday sale… to utilizing my Projector energy to sell through recognition, precision, and tailored offers instead of exhausting mass marketing that we've all been taught.

Most people are not struggling because they’re not "consistent enough".
They’re frustrated because they’re trying to build their business disconnected from how they’re actually designed to operate and they deep down inside can feel it.....

“I don’t feel like I’m in my own way or stuck because of my thoughts and emotions. It’s more about no matter how much I’m pushing, it’s always the same amount of visibility and same amount of money per month. There must be a better way for me doing things.”

THAT is the conversation we’re having today.
Inside this episode, I break down:
Why most people stay stuck at the same income and visibility level despite “doing all the things” they've been taught to do in order to be successful
How I followed a splenic hit to run a sale without a long ramp up
Why being a Projector changed the way I launched (and it will for you too)
How I utilized recognition and self-trust instead of force
Why I only sent around 10 links but still made $14k
The importance of tailoring offers and messaging to different people
How my 1/3 profile helped build authority through lived experience, even the "failures" that you're too scared to share
Why most people quit way too early during launches and then complain they aren't making more money despite "doing all the things"
The real reason 80% of my sales came in the final extended hour (99% of people never get here)
How my defined centers supported consistency even without immediate validation
What Gift 26 has to do with sales and messaging
How I embodied my Right Angle Cross of Rulership during this launch (aka your soul's mission plays a big part in your business success)

If you’ve been feeling like:
“No matter how hard I push, I keep getting the same results…”
…this episode is going to hit differently and you will walk away inspired for your next launch!

If you’re ready to understand how YOUR Human Design impacts:
your money and why you keep hitting the same income ceiling month after month
visibility and that glass ceiling you can never seem to shatter
marketing so you can stop posting just for the sake of being consistent
sales (so you can stop doing the icky stuff you hate like DM outreaches)
decision making (feel unfuckable versus constantly second guessing yourself)
leadership - it's time to step into your bad bitch era
momentum because let's be real, this is where that big dick money energy lies
and business growth…we all want to add $10k/mo to our bottom line
…then book a De-Should Call.
https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout
...more
27min
April 25, 2026EPISODE 25: From $800 Left on My Credit Card to $7K Days: How I Used Human Design to Make This Normal
Someone in my community asked me to share the story behind my credit card (the $800 limit left when I made the investment that changed everything) to $7,000 cash days becoming my new normal, to $100K+ cash received in a matter of months.
So I'm telling it. All of it.
In this episode I'm breaking down:
What was actually going through my mind when I had $800 left on my AMEX and said yes anyway to a $777 x12 month investment when it "didn't make sense"
How Human Design gave me the framework to stop second-guessing myself and instead believe that I knew EXACTLY what I needed to do
The 5 things I would do TODAY to make $7K days your new normal (spoiler alert, it's not "lean back and receive")
Why deciding it's working (before you have proof) is the first and most important shift. You have no problem with "faith" but in yourself and it's killing your sales
What it means to be unapologetically your medicine (and how that changes your frequency) and why people need it more than ever
I'm also inviting you into the FREE masterclass where I go even deeper into how your Human Design is either making you money or costing you $10K/month.
Register free: https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout

Links also mentioned:
The Hotline (My $11/mo community - cancel anytime if you hate it which you won't): https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout
Business by Design (My 3 month Human Design Coaching Program): https://www.franceskamccaughan.com/offers/LASH6YoF/checkout
Book a De-Should Call (waitlist is usually 30 days so don't waste time thinking about it): https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout
...more
25min
April 23, 2026EPISODE 24: Open Centers Aren’t Your Weakness (They’re Your Edge)
If you’ve ever looked at your Human Design and focused on everything that feels inconsistent, unclear, or “wrong”…This episode will shift that.

What We Cover
Why Human Design focuses so much on “shadows”
The real purpose of open (undefined) centers
Why they’re called “profit centers”
How your openness helps you read people
The biggest mistake that keeps you stuck
How to start using your open centers in business

You’re not here to fix your open centers. You’re here to see through them and that’s what makes you valuable.

Ready to Go Deeper?
De-Should Call
Clear the noise and get into aligned action.
→ Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

Business by Design
Build your business around your design.
→ Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

Free Trainings
Start here if you’re just getting into this work.
→ Access here: https://www.franceskamccaughan.com/offers/sYtqihdn/checkout
...more
20min
April 21, 2026EPISODE 23: The 3 Mistakes Manifestors are Making Right Now Costing Them $10k/mo
If you’re a Manifestor and you feel like…
You have energy for five lifetimes… but no consistent flow
You know you’re powerful… but your business isn’t reflecting it
Every time you go to show up, it feels like you have to “put the teacher hat on”… and you instantly don’t want to
This episode is going to hit.
Because the problem isn’t your discipline or your consistency.
We both know it’s definitely not your ambition!!

You’re just trying to run your business like a Generator and it’s costing you $10k every single month.

Inside this episode, I’m breaking down:
✔️ Why Manifestors burn out trying to be consistent (and what to do instead)
✔️ The hidden reason you feel resistance every time you go to create content
✔️ Why thinking everything has to be new, original, and innovative is slowing you down
✔️ The truth about informing (and why you’ve been overcomplicating it)
✔️ How you’re unintentionally killing your own momentum, even when you’re “doing the work”

When you’re operating out of alignment as a Manifestor:
You don’t show up when the urge is there → missed momentum
You force content when it’s not → no conversion
You confuse your audience → no demand
👉 And that gap?
That’s easily a 10K/month leak in your business.
You’re not here to be consistent.
You’re here to:
✔️ Initiate when it’s real
✔️ Inform without performing
✔️ Move fast when you’re activated
✔️ And stop forcing yourself to show up in ways that drain your power

If this episode called you out (in the best way), you need to be in my free masterclass:
👉 “The 3 Mistakes Costing You $10K/Month in Your Business”
https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout
I go deeper into this and show you exactly how to shift your strategy so your business actually works with your design.

If you’re ready to stop second-guessing how you operate and build a business that feels like YOU today:
👉 Business by Design is where we do that work for the next 3 months together.
https://www.franceskamccaughan.com/offers/LASH6YoF/checkout
...more
5min
April 08, 2026EPISODE 22: Open Throat & Childhood Trauma: What’s Actually Happening
If you’ve ever felt like you don’t know what to say…
you start showing up and then disappear…
or your voice changes depending on who you’re around...
You might be wondering:
Is this my Human Design… or is this a childhood wound?
This episode will give you clarity.

What We Cover
What the Throat Center actually is and why it impacts your business
Defined vs Undefined (Open) Throat
Why open throats feel inconsistent (and why that’s not a problem)
How childhood experiences shape your relationship with being seen and heard
The overlap between conditioning and trauma responses
Why you feel confident one day and silent the next
How this affects your visibility, content, and sales

If you have an open throat, you’re not here to be consistent and instead you’re here to respond, read the room, and express what’s needed (when the time is right).
Stop trying to find your voice and instead start:
trusting what wants to be said when you want to say it
speaking when it’s real and not when it's forced so you can be consistent
letting your expression evolve because you are living a Human Design

Ready to Apply This?
Business by Design
Build your business around how you’re designed to show up and sell.
→ Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

De-Should Call
Get clear on what actually matters and move forward.
→ Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

The Hotline ($11/month)
Access real-time support and deeper conversations.
→ Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

Cabo VIP Intensives
Go deep on your design, patterns, and next level.
→ Apply here: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout
...more
28min

FAQs about It's Bullshit:

How many episodes does It's Bullshit have?

The podcast currently has 31 episodes available.