Young influencers take over press event.

More and more journalists are talking about not attending

certain press parties and conferences because the focus is no longer on them.

The rooms are now filled with way too many “here today, gone tomorrow,” social

media influencers. They are the ones who are getting “first class”

accessibility to new products and scoops.    Watch out corporate

America and event planners. If you keep treating editorial writers and

broadcasters like second class citizens, you will find yourselves without high

profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman

discuss the dilemma.